Privacy Policy

Thebriarpipe, as the core apparel brand under Huainan Shanyuan E-commerce Co., Ltd., has always regarded the protection of users' privacy as a crucial cornerstone for the brand's development since its establishment. In the process of providing high-quality apparel products such as long-sleeved clothing, jumpsuits & rompers, and sequined tops, as well as global shipping services to users worldwide, we deeply recognize the importance of personal information to users. Therefore, we strictly adhere to the principles of "legality, legitimacy, and necessity" and have established a comprehensive privacy protection system. This ensures that when users use Thebriarpipe-related services (including visiting the official website, placing orders for shopping, and consulting after-sales services), their personal information can be fully protected and standardizedly managed. With years of operating experience in the apparel industry, Huainan Shanyuan E-commerce Co., Ltd. has an in-depth understanding of the laws, regulations, and industry standards regarding user privacy protection. This Privacy Policy aims to clearly inform users about how we collect, use, store, protect, and share users' personal information, as well as the rights enjoyed by users, allowing every user to clearly understand the handling of their own information and use our products and services with confidence.​
I. Scope and Methods of Information Collection​
  1. Information Voluntarily Provided by Users:​
  • Registration and Account Information: When users register an account on Thebriarpipe's official website (www.thebriarpipe.com), they need to provide an email address (if modification is required later, verification information can be received through this email) and set an account password. For some functions, additional information such as name and contact phone number may be required (Note: +86-13600657817 is the official contact number of the brand; users do not need to provide this number and only need to fill in their own valid phone number). This information will be used for account identity verification, login authentication, and subsequent service communication.​
  • Order and Transaction Information: When users place orders for shopping, they need to provide a shipping address (including the recipient's name, contact phone number, and detailed address) and payment-related information (such as payment account information, which is only used to complete the transaction; we will not store sensitive information such as complete payment passwords). At the same time, the system will automatically record transaction-related data such as order number, product details, order placement time, payment amount, and logistics information. This information is used to complete order processing, product delivery, transaction voucher retention, and after-sales problem handling.​
  • Consultation and Feedback Information: When users consult product information or provide feedback on after-sales issues via email (customer@thebriarpipe.com) or by calling the contact number (+86-13600657817), they may provide personal information related to the consultation content (such as order number, description of product issues, and personal contact information). This information is used for us to accurately understand users' needs and provide targeted answers and services.​
  1. Information Automatically Collected by the System:​
  • Device and Access Information: When users visit Thebriarpipe's official website, the system will automatically collect information such as the type of device used by the user (e.g., computer or mobile phone model), operating system version, browser type, IP address, access time, visited pages, page stay duration, and click operation records. This information does not involve user personal identification and is only used to analyze website traffic, optimize website page layout, improve user access experience, and ensure the safe and stable operation of the website system.​
  • Logistics and Location-Related Information: In the process of providing global shipping services, to ensure the accurate delivery of products, we will determine general regional information based on the shipping address provided by the user (not real-time location tracking). At the same time, we will collect logistics trajectory information feedback from logistics service providers (such as package dispatch time, transit location, and delivery time). This information is used to synchronize logistics progress with users and handle logistics-related issues.​
II. Purposes and Scope of Information Use​
  1. Provision of Products and Services: The collected user information will be prioritized for providing the agreed products and services to users, including: processing product preparation and arranging global logistics delivery based on order information; sending order confirmation, logistics updates, after-sales notifications, and other information via the contact phone number or email address (customer@thebriarpipe.com) provided by the user; providing services such as product detail explanations, order modification assistance, and after-sales problem handling based on user consultation content.​
  1. Optimization of Product and Service Experience: Based on the device and access information automatically collected by the system, we analyze users' preferences for website functions and apparel products (e.g., product categories frequently browsed by users and style preferences focused on). This is used to optimize website interface design, adjust the order of product display, improve service processes (such as simplifying order placement steps), and at the same time recommend product information more in line with users' needs to them (non-mandatory promotion; users can adjust relevant preferences through account settings).​
  1. Ensuring Service Security and Compliance: Using collected data such as IP addresses and device information, we identify abnormal access behaviors (e.g., frequent attempts to log in to others' accounts and abnormal order placement operations), prevent security risks such as cyber attacks and fraudulent transactions, and ensure the security of users' accounts and transactions. At the same time, in accordance with the requirements of laws and regulations and regulatory authorities, we retain necessary user information and transaction records to ensure the compliance of business operations.​
  1. Handling User Feedback and Complaints: When users provide after-sales feedback or complaints, we use the order information, contact information, and problem descriptions provided by users to quickly identify the cause of the problem, follow up on the processing progress, and feedback the processing results to users via phone (+86-13600657817) or email, ensuring that users' reasonable demands are responded to and resolved in a timely manner.​
III. Information Storage and Protection Measures​
  1. Storage Methods and Duration: Users' personal information will be stored on servers that meet security standards, including local servers and servers of cooperative cloud service providers (with corresponding privacy protection qualifications). All data is protected using encryption technologies (such as transmission encryption and storage encryption) to prevent information leakage or unauthorized access. The information storage duration follows the "principle of necessary minimum duration": Account information is stored continuously until the user cancels the account, and after cancellation, it will be deleted or anonymized within 1 working day; Order and transaction information is retained for 3 years from the date of transaction completion for after-sales tracing and compliance filing; Consultation and feedback information is retained for 1 year after the problem is resolved, and then anonymized so that it is no longer associated with the user's personal identity.​
  1. Security Protection Measures:​
  • Technical Level: Firewalls, intrusion detection systems, data encryption technologies, and other measures are adopted to prevent external illegal intrusion and data leakage; Regular security vulnerability scans and updates are conducted on the server system to ensure its safe and stable operation; Sensitive information such as user passwords is processed using irreversible encryption, so that even if the system data is illegally obtained, the real information cannot be restored.​
  • Management Level: A strict information access permission control system is established. Only staff authorized to provide services to users (such as order processing personnel and after-sales consultation personnel) can access necessary user information when performing their job duties. Moreover, the staff must sign an information confidentiality agreement, which strictly prohibits the unauthorized disclosure and use of user information; Regular privacy protection training is provided to employees to improve their awareness of privacy protection and operational standards.​
  • Emergency Handling: In the event of an information security incident (such as data leakage or system attack), we will immediately activate the emergency response plan, take remedial measures (such as blocking illegal access and repairing security vulnerabilities), and notify affected users via email (customer@thebriarpipe.com) or contact phone number (+86-13600657817) within 24 hours. At the same time, we will report the incident situation and processing progress to the relevant regulatory authorities.​
IV. Rules for Information Sharing and Disclosure​
  1. Sharing with Cooperative Third Parties: We will only share user information with third parties that have corresponding privacy protection capabilities when it is necessary to complete the service, and we will stipulate the scope of information use and protection responsibilities of third parties through agreements:​
  • Logistics Service Providers: To complete the global shipping service, it is necessary to provide the user's shipping address, contact phone number, and other information to cooperative logistics providers (such as DHL, FedEx, etc.) for product delivery and logistics trajectory updates. Logistics providers can only use this information within the scope of delivery services and shall not use it for other purposes.​
  • Payment Service Providers: To complete transaction payment, it is necessary to provide the order amount, payment account-related information, and other information to payment platforms (such as banks and third-party payment institutions). Payment institutions only use this information to complete payment processing, and we will not provide them with irrelevant user personal information.​
  • Technical Service Providers: To maintain the normal operation of the website and optimize technical services (such as server hosting and data analysis), it may be necessary to provide anonymized user access data (with personal identification removed) to technical service partners for technical optimization and service improvement, which will not involve user-identifiable personal information.​
  1. Situations of Legal Disclosure: Under the following statutory circumstances, we may disclose users' personal information in accordance with the requirements of laws and regulations or the instructions of administrative and judicial authorities, without obtaining the user's prior consent:​
  • Complying with laws, regulations, and relevant regulatory requirements;​
  • Responding to legal inquiries, investigations, or law enforcement requirements from administrative authorities and judicial organs;​
  • Protecting the legitimate rights and interests of Thebriarpipe brand, Huainan Shanyuan E-commerce Co., Ltd., or other users from harm;​
  • Responding to emergencies and protecting the personal and property safety of users or the public.​
V. Users' Rights and Exercise Methods​
  1. Right to Query and Correct Information: Users can log in to the "Personal Center" of Thebriarpipe official website (www.thebriarpipe.com) at any time to query stored personal information, such as account information, order history records, and personal shipping addresses. If errors are found in the information (such as incorrect shipping address or changed contact phone number), users can modify the basic information by themselves in the "Personal Center", or apply for modification by sending an email to customer@thebriarpipe.com (with the email subject marked as "Information Correction + Account Email/Order Number") or calling the contact number (+86-13600657817). After verifying the user's identity, we will update the information within 1 working day.​
  1. Right to Delete Information and Cancel Account: If users no longer use Thebriarpipe's services, they can apply to delete some non-essential information (such as historical order records, which can be applied for after the order is completed and the after-sales period expires) or cancel the account. To apply for information deletion, users can contact us through the above-mentioned method for information correction. To apply for account cancellation, users need to send an email to customer@thebriarpipe.com, providing information such as their account email and personal contact phone number for identity verification. After the verification is passed, we will complete the account cancellation within 3 working days and delete all personal information associated with the account (except for information that needs to be retained in accordance with laws and regulations). Once the account is canceled, it cannot be restored, and the relevant services will be terminated simultaneously.​
  1. Right to Refuse Non-Essential Information Collection: Users can independently choose whether to provide non-essential personal information (such as non-mandatory personalized preference settings). Refusing to provide such information will not affect users' use of Thebriarpipe's core services (such as browsing products and placing orders for shopping). At the same time, users can adjust the device browser settings to refuse the system to collect some non-identifiable information (such as Cookie data), but this may affect the normal use of some functions of the website (such as the inability to save the login status).​
  1. Right to Complain and Make Suggestions: If users have questions or objections to the processing of personal information, or believe that their privacy rights have been violated, they can file a complaint and provide feedback by sending an email to customer@thebriarpipe.com or calling the contact number (+86-13600657817). We will accept the complaint within 2 working days and provide the processing result and reply within 5 working days.​
VI. Update and Notification of Privacy Policy​
  1. Policy Update Rules: With the revision of laws and regulations, adjustments to business models, or changes in privacy protection needs, Thebriarpipe brand and its parent company, Huainan Shanyuan E-commerce Co., Ltd., have the right to revise this Privacy Policy. The revised Privacy Policy will be announced through the "Privacy Policy" section on the homepage of Thebriarpipe's official website (www.thebriarpipe.com) and will take effect on the date of announcement, with the old version of the policy being repealed at the same time.​
  1. Notification of Major Changes: If the revision of the Privacy Policy involves major changes such as expansion of the scope of information collection, change of use purpose, or adjustment of sharing methods, we will send a notification to users via the email address provided by the user when registering the account (customer@thebriarpipe.com) or through a pop-up window on the homepage of the official website 7 natural days before the policy update. This ensures that users have sufficient time to understand the content of the changes. If users continue to use our services after the notification is sent, it will be deemed that they agree to the revised Privacy Policy.​
VII. Other Instructions​
  1. Protection of Minors' Privacy: Thebriarpipe's products and services are mainly targeted at adults. If minors (under 18 years old) need to use the relevant services, they must register an account and provide information under the accompaniment of their legal guardians, and the guardians must read and agree to this Privacy Policy on their behalf. We will only collect necessary information of minors within the scope permitted by laws and regulations and with the consent of their guardians, and will take additional protection measures to prevent the improper use of minors' information.​
  1. Reminder on Third-Party Links: Thebriarpipe's official website may contain links to third-party platforms (such as links to logistics providers' official websites and payment platforms). These third-party platforms have their own independent privacy policies, and we are not responsible for the information processing behaviors of third-party platforms. It is recommended that users carefully read the privacy policies of third-party platforms before visiting them to protect their own privacy and security.​
We have always believed that respecting and protecting users' privacy is the key for the brand to win users' trust. Thebriarpipe brand and Huainan Shanyuan E-commerce Co., Ltd. will continue to improve the privacy protection system, strictly implement the provisions of this Privacy Policy, and continuously enhance the technology and management level of privacy protection. This allows every user to enjoy high-quality apparel products and services without worrying about the security of their personal information, truly achieving "peace of mind in shopping and confidence in experience".